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The story of WeAreBruxSell

WABS is the story of a passionate man who became an entrepreneur.

Born from a love of sneakers, streetwear, and luxury pieces, the store was designed as a place of character, where each product tells a story. Behind WABS is a Brussels resident who decided to create something he couldn't find anywhere else: an authentic, high-quality shop that connects with his community.

Launched in 2024 by Yassin Chaouch, WABS quickly found its audience thanks to a committed community, particularly on TikTok. The goal has remained the same since the beginning: to make the unobtainable accessible and offer a unique shopping experience, somewhere between luxury and urban culture.